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DAN MURPHY’S VICTORIAN ESL ROLLOUT

In partnership with MWT, GMC spear-headed the Victorian leg of the nationwide rollout of electronic display tags throughout 2023/24.
The installation of these electronic shelf labels – also known as ESL’s – allowed the digital updating of information that is displayed on the tags from a centralised hub, reducing countless hours of tedious work each week & drastically reducing the amount of paper & ink printed.
GMC’s visited over 80 stores, placed more than 500,000 ESL’s, and left behind a long trail of praise from both Dan Murphy’s management & in-store managers alike.
This project proved to be a huge success for the GMC team – one that we look back proudly on & smile.
”They’ve been bloody great; out of the way when we need them to be but very much there to help when we need – all friendly faces, they’ve been fantastic!”
- Millie
Store Manager
Endeavour Hills
”The A-team”
- Adam Bradley
Dan Murphy’s State Format Manager
”Seamless. Cohesive.
Excellent communication.
I’m really happy with how this rollout went.”
- Aaron
Store Manager
Seaford
